Marketing and operations moves for lawn care businesses
Three moves we’d start with in a small lawn care business: ask recurring clients for a review early in the season, price from an hourly rate that counts drive time as unpaid, and quote add-ons like aeration and cleanups as separate lines.
Get customers
- Text a review request after the job. For weekly clients, ask once, a few visits into the season.
- Get your official Google review link and turn it into a ready-to-send text.
- Know the FTC fake review rule before you ask for reviews.
Win the job
- Use a quote template with a one-step yes. List add-ons like aeration, mulching and fall cleanup as separate lines the customer can say yes to.
Keep customers
More moves for this section are on the way. Recurring visits and routing are covered in lawn care software.
Run the business
- Work out your hourly rate. Drive time between lawns isn’t paid, so count only time on site.
- Check a job’s margin before you quote.
- Lawn care software: what fits, what it costs, from Yardbook’s free plan to LMN.