Marketing and operations moves for cleaning businesses
Three moves we’d start with in a small cleaning business: ask recurring clients for a review after the second or third clean, set your rate from real paid hours rather than hours worked, and let clients book and pay online so recurring cleans run themselves.
Get customers
- Text a review request after the job. For recurring clients, ask once after the second or third clean, not every visit.
- Get your official Google review link and turn it into a ready-to-send text.
- Know the FTC fake review rule, including the rule on reviews from staff and family.
Win the job
- Use a quote template with a one-step yes. Spell out what a standard clean includes and what’s an add-on, like inside the oven or windows.
Keep customers
More moves for this section are on the way. Recurring scheduling and saved-card billing are covered in cleaning business software.
Run the business
- Work out your hourly rate. Count only paid cleaning hours. Drive time between homes isn’t paid, so leave it out.
- Check a job’s margin before you quote.
- Cleaning business software: what fits, what it costs, from free booking to ZenMaid, Launch27 and BookingKoala.